Learning programmes that fit real work
Each course in this catalogue addresses a specific gap — from sourcing and pricing to arrangement technique and client communication. Pick what your practice actually needs.
- 1 Courses are structured around studio and retail scenarios, not abstract theory.
- 2 Pricing and supplier content reflects Australian market conditions where applicable.
- 3 Each module can be taken independently — no compulsory sequence.
All available courses
Five focused programmes covering different aspects of running a floral business — from design fundamentals to wholesale logistics.
Floral Design as a Business: Starting Without Wasting Money
A practical course for people who want to turn floral skills into a real income without overbuying stock or underpricing their work.
Wedding Floristry as a Specialist Service
A focused course on building a wedding floristry offer that is profitable, repeatable, and does not depend on you working every weekend of the year.
Corporate Floral Accounts: Recurring Revenue for Florists
How to pitch, win, and retain corporate flower accounts — the kind that pay weekly, do not argue about colour palettes, and refer you to other businesses.
Running Floral Workshops as a Business Stream
A course for florists who want to teach workshops as a genuine revenue stream, not just a fun side activity that barely covers the cost of the flowers.
Positioning a Floral Design Business in a Crowded Market
A course on how to define what your floral business actually stands for, who it is for, and how to communicate that without sounding like every other florist in your suburb.
Questions before enrolling?
Each programme page lists exact module content, delivery format, and what you need to start. If something is still unclear, the contact form gets a reply within one business day.
Get in touchWhat students observed
These are practical notes from people who completed specific courses — what shifted in their work and what took longer than expected.
Brigitte Ó Murchú
The pricing module was the most useful thing I have done for my studio in years. I had been undercharging on labour by a wide margin and had no clear method to check it.
Completed the wholesale sourcing and pricing course
Tarquin Veldtman
The supplier negotiation section took me two attempts to get through properly. The content is dense but it covers things I had genuinely never considered when ordering from markets.
Completed the business operations module
Søren Abildgaard
I came in with some retail experience but no formal design background. The arrangement fundamentals course was structured well enough that I could follow it without feeling lost.
Completed the design fundamentals courseHow the courses are structured
Short focused modules
Each topic is broken into units of 15–25 minutes. You can stop and return without losing context.
Worked examples throughout
Pricing calculations, order sheets, and arrangement briefs appear as concrete examples — not hypotheticals.
No expiry on access
Once enrolled, the material stays available. Seasonal content can be revisited when it becomes relevant again.
Written reference included
Key frameworks and checklists from each course are available as downloadable reference sheets.