Corporate Floral Accounts: Recurring Revenue for Florists
About this programme
Corporate clients behave differently from wedding clients
They care about reliability, invoicing, and consistency far more than creativity. A hotel lobby account that orders the same arrangement every Monday is less glamorous than a wedding — and often more profitable over a year.
This course is built around the practical mechanics of landing and keeping business accounts: how to approach venues and offices, what to include in a service proposal, and how to price recurring work without undervaluing your time.
What the course covers
You will go through prospecting strategies, proposal writing, account management, and how to handle the inevitable request to reduce costs after six months of good service.
Realistic expectations
Building a corporate client base takes time. Some businesses will trial you for a month and not renew. The course includes a section on why that happens and what you can adjust without dropping your prices.
Includes a corporate proposal template and a recurring service agreement.Floral design at a commercial scale requires decisions that go beyond aesthetics — sourcing, margins, and timing all shape what ends up in the arrangement.
Programme structure
Course Modules
- Module 1 — Understanding Corporate Buyers: Who makes the decision, what they care about, and how to get in front of them without cold-calling receptionists.
- Module 2 — Service Design: Building a recurring service offer with clear deliverables, substitution policies, and seasonal pricing adjustments.
- Module 3 — Proposals That Work: What to include, how to present pricing, and how to follow up without being irritating.
- Module 4 — Account Management: Communication cadence, handling complaints, and managing accounts across multiple locations.
- Module 5 — Pricing for Volume: How to discount responsibly without eroding margin on your most reliable work.
Worksheets include a prospecting tracker and a client retention checklist.
A$380
One-time payment
GST included. No payment plan — single purchase only.
Get in touch View all programmes