How the learning
is structured
Each session is built around a single, concrete task — not a lecture on theory. The sequence moves from how a floral business operates to how you price a brief and keep a client coming back.
Six phases,
one working system
The programme follows a deliberate sequence. Earlier phases cover the business context — supplier sourcing, cost logic, seasonal constraints. Later phases shift to execution: production planning, quoting, and the practical side of client relationships.
Each phase ends with a task tied to a real scenario. There are no abstract exercises — every brief is the kind of thing a working florist would actually receive.
in sequence
across the programme
Floral Business Fundamentals
Students examine how a floral studio operates — supplier relationships, seasonal availability, and cost structures that underpin every commercial decision.
Design Language for Commercial Work
Participants study the visual grammar of professional arrangements — proportion, colour theory, and texture combinations that hold up at scale.
Client Brief Interpretation
Each session includes a real brief scenario. Learners practise translating vague client language into specific, deliverable design outcomes.
Production Planning
Covers stem counts, prep timelines, and batch workflows for events of varying scale — from a 12-table dinner to a multi-day conference.
Pricing and Margin Calculation
A structured framework for building quotes that account for materials, labour, delivery, and a realistic margin without underpricing the work.
Portfolio and Client Retention
Practical guidance on photographing finished work, writing project summaries, and building a client base that returns for repeat commissions.
"The sequence matters more than any individual lesson. A florist who understands cost before they understand design will always quote more honestly."