Running Floral Workshops as a Business Stream
About this programme
Workshops can work financially, but most florists price them wrong
The typical mistake is calculating materials and adding a small margin, then wondering why a fully booked workshop of 12 people barely paid for the afternoon. Pricing for time, overheads, and repeat bookings looks quite different.
This course covers the full picture: workshop formats, venue options, ticketing platforms, marketing without a large following, and how to build a calendar that generates consistent monthly income.
Who this suits
Florists who have run at least one workshop and want to make the model sustainable, or those who have been thinking about it seriously and want to avoid the common setup mistakes before they spend money on materials and venue hire.
Format and pace
Four modules with practical exercises. You can complete the course in a weekend or spread it over a few weeks. No live components.
Includes a workshop pricing calculator and a promotional email sequence template.Floral design at a commercial scale requires decisions that go beyond aesthetics — sourcing, margins, and timing all shape what ends up in the arrangement.
Programme structure
Workshop Business Program
- Module 1 — Workshop Formats: Comparing drop-in sessions, ticketed events, private bookings, and corporate team workshops — and when each makes sense.
- Module 2 — Pricing and Capacity: How to calculate a minimum viable ticket price, set capacity limits, and handle refund requests without losing money.
- Module 3 — Filling Seats: Low-cost promotion strategies including local partnerships, email lists, and how to use social content without spending hours on it.
- Module 4 — Running the Day: Materials prep, timing, managing mixed skill levels, and getting reviews that lead to repeat bookings.
The pricing calculator alone has been the most-used resource from this course — it accounts for materials, venue, your time, and platform fees in one sheet.
A$295
One-time payment, lifetime access
GST included. No instalments for this course.
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