Floral Design as a Business: Starting Without Wasting Money
About this programme
What this course is actually about
Most floral design courses teach you to make things look pretty. This one also teaches you what to charge, where to source flowers at wholesale rates, and how to avoid the classic mistake of selling bouquets for less than the cost of the ribbon.
You will work through real pricing scenarios, supplier negotiations, and client communication templates that do not sound like a robot wrote them.
Who tends to get the most from this
People who already know their way around a stem cutter but have no idea how to invoice a corporate client or calculate minimum order values. Also useful for hobby florists who keep getting asked to do weddings for cost.
What you will have by the end
A working price list, a basic supplier contact sheet, and a clearer sense of whether a studio setup or home-based operation makes more sense for your situation.
Course includes downloadable worksheets and a private community for peer feedback.Floral design at a commercial scale requires decisions that go beyond aesthetics — sourcing, margins, and timing all shape what ends up in the arrangement.
Programme structure
Course Outline
- Module 1 — The Numbers Before the Flowers: Cost of goods, markup logic, and why most new florists underprice by at least 40%.
- Module 2 — Sourcing and Suppliers: How to find wholesale markets, negotiate minimums, and reduce waste on slow weeks.
- Module 3 — Service Packages: Building tiered offerings for weddings, events, and corporate accounts.
- Module 4 — Client Communication: Quotes, deposits, contracts, and what to do when a client changes the brief two days before delivery.
- Module 5 — Setting Up to Operate: Home studio vs. commercial space, equipment essentials, and basic bookkeeping habits.
Each module includes a short assignment. You submit it, get feedback, and move on. No live sessions required.
A$490
One-time payment, lifetime access
GST included. Payment plans available at checkout — 2 instalments of A$255.
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